Project report
An additional gamification feature
for Too Good To Go
Current state of the system
Too Good To Go is an app designed to combat food waste by connecting users with surplus food from local restaurants, cafes, bakeries, and other food establishments.
The three main core features
Surplus Food Listings
The app connects users with nearby food outlets that offer excess food for sale.
Discounted Purchases
The app sells excess food at low prices, saving money and food for users.
Purchase and Pickup
Users can buy and pick up surplus food through the app, rescuing food and reducing waste.
How the app makes money
Service Fees
They earn fees from food outlets for each transaction.
Premium Features
The app offers paid features or plans for extra functionality or visibility.
Advertising
The app makes money from ads by relevant businesses or brands.
Partnerships & Sponsorships
The app collaborates with entities that support its mission and goals.
Data Monetization
The app sells anonymized user data or insights to interested parties.
Persona cards
Chosen feature to gamify
The gamification idea
Accumulating points from purchases, which users can use to purchase real world items from the points shop (Combination of the Steam Points Shop and the Dota 2 TI Collector’s Aegis)
Steam Points Shop
Dota 2 TI Collector’s Aegis
Execution
Points System & Points Shop
Rewarding users with 10pts every time they make a purchase on the Too Good To Go app. Which they can use to redeem merchandise from the app’s Point Shop.
Alignment with business goals
Monetization
Users who buy more surprise bags and earn more points are incentivized to buy even more to redeem merch with their points. (Profit for both the company & the partnered stores.)
Benefits to the Company
User retention. Users will be more likely to stay loyal to the product or business and not switch to another option or stop using it.
Alignment with user goals
Satisfaction
Users are satisfied by saving food and the environment.
Gratitude
Users are grateful for cheap and quality food from the app.
Empowerment
Users are empowered by their impact on their money and the planet.
Social Validation
Users feel proud and validated by using the app and getting positive feedback.
Financial Savings
Users are happy with the money they save and spend from the app.
